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The collection

Where memories find their fragrance.

What are you looking for?

Not sure where to start? Find your scent

Questions, answered.

Everything about our perfume oils, Extraits, delivery and returns. Can't find your answer? Email our email address.

Pure Reverie Extrait de Parfum on a mahogany tray in warm lamp light
A woman in a hijab holding Pure Reverie Extrait de Parfum
The oak cap of Pure Reverie Extrait de Parfum, seen from above

Our perfumes

What's the difference between a perfume oil and an Extrait de Parfum?

Our perfume oils contain no alcohol. A drop or two is all you need, and they sit close to the skin. Our Extraits de Parfum are sprays, made at 40% concentration in an alcohol base. Most of our scents come in both, so you choose how you wear it. More in our guide to how perfume oils wear.

How long do they last?

Our perfume oils last about 12 hours or more on skin, and our Extraits 12 hours or more. On clothes, both stay 72 hours or more. It depends on your skin chemistry.

What does 40% mean on the Extrait?

It's how much perfume is in the spray. Most extraits are made at 20 to 30%. Ours is 40%, which means more perfume and less alcohol in every drop.

Is Absolute Oil the same as your perfume oil?

Yes. Absolute Oil is the name on our oil bottles. On the site we call it perfume oil. Same oil, same scent.

What sizes can I buy?

Perfume oils come in 3ml and 6ml roll-ons and a full-size bottle. Extraits de Parfum come in 22.5ml and 50ml sprays. To try a few first, our discovery sets hold four 3ml oil roll-ons, and the Extrait de Parfum Discovery Set holds five 5ml sprays. For a simple way to test a scent, see how to try oud before buying.

What's the new packaging?

Our perfume oils are moving into a new bottle. Where a scent has it, you can choose the new packaging now as an early-access pre-order. The scent inside is the same. The expected dispatch date is on the product page.

Wearing your scent

How do I put on perfume oil?

Start with one or two small drops, or a light pass of the roll-on, on clean, moisturised skin at your pulse points, like your wrists or behind your ears. Rub it in slowly and gently if you like. More in our guide to how to apply perfume oil.

How do I wear Extrait de Parfum?

Hold the spray 10 to 15cm from clean, moisturised skin and start with one spray per spot, like your wrists or neck. Two or three sprays is plenty. Let it dry. Don't rub.

I can't smell my perfume any more. Has it gone?

Probably not. Your nose gets used to a scent you're wearing and stops noticing it, while the people around you can still smell it.

Will it mark my clothes?

Perfume can mark silk and pale fabrics, so put it on your skin, or test a hidden spot first. With an oil, transfer a little from your skin to a scarf and it stays for days.

Ingredients and care

Are your perfumes vegan?

Yes. Every formula is vegan, and we never test on animals.

Where can I see the ingredients?

Under Specifications on the product page, with the allergens listed. If you can't find them for a scent, email our email address and we'll send them. If you have sensitive skin or allergies, do a patch test first.

Do they contain preservatives or colourings?

No preservatives and no artificial colours. The colour comes from a natural source.

Where do your ingredients come from?

We choose raw materials with care for people and planet. Our perfumers source oud from India, rose from Bulgaria and Turkey, and vanilla from Madagascar.

How should I store my perfume?

Away from direct light and heat, with the cap on. It keeps the fragrance at its best. More in our guide to how to store perfume oil.

Delivery

How much is UK delivery?

Royal Mail Tracked 48 is £2.95, or free when your order comes to £45 or more after any discounts. The Extrait de Parfum Discovery Set always ships free. Royal Mail Tracked 24 is £3.85, and Special Delivery Guaranteed by 1pm is £10.45. We deliver across England, Scotland, Wales and Northern Ireland, but not to the Channel Islands or the Isle of Man.

When will my order arrive?

We aim to dispatch every order within 3 working days, and most leave sooner. In very busy times, like sales and the run-up to Christmas, allow up to 6 working days. After dispatch, Royal Mail aims to deliver Tracked 48 in 2 to 3 working days, and Tracked 24 and Special Delivery the next working day. Royal Mail doesn't collect at weekends, so weekend orders go out on Monday at the earliest.

How do I track my order?

When your order leaves us, we email you a tracking link.

Do you deliver outside the UK?

Yes, to 23 countries, including the United States, Canada, Australia, the UAE, India, Japan, Singapore and Switzerland, for £18 an order, tracked with Royal Mail. It usually takes 1 to 4 weeks after dispatch, and any import duties are yours to pay. We don't deliver to the European Union at the moment. The full list is in our shipping policy.

Can you send Extrait de Parfum abroad?

No. Extrait de Parfum is alcohol-based, so we can only deliver it to UK addresses. Perfume oils can go to every country on our list.

Can I change my order?

We can only make changes before your order is dispatched, so email our email address as soon as you can.

How do pre-orders work?

You pay in full when you order, and the expected dispatch date is on the product page. You can cancel a pre-order for a full refund any time before it's dispatched.

Returns and refunds

Can I return my order?

Yes. Tell us within 30 days of receiving it, then send it back within 14 days of telling us. Email our email address with your name, order number and the items you're returning, or use the form on our refund policy page. Unless something is faulty, damaged or wrong, you pay the return postage, so use a tracked service and keep your proof of postage.

Can I return a perfume I've opened?

Our full-size perfume oils, Extraits de Parfum and discovery sets arrive sealed. For hygiene reasons, once you break the seal, you can't return it because you changed your mind. Our 3ml and 6ml roll-ons aren't sealed. If one has been used, we may reduce your refund to cover it, up to its full price.

Something arrived damaged or wrong. What do I do?

Email us your order number with a photo or video. We'll send a free returns label if we need the item back, then a replacement or a refund, whichever you prefer.

Can I swap for a different scent?

Yes. Tell us when you cancel and we'll arrange an exchange once your return arrives.

When will I get my refund?

Within 14 days of us receiving your return, or of you showing us proof you've sent it, whichever is sooner. It goes back to the payment method you used, with no fee.

What if my parcel gets lost?

We'll send a replacement or give you a full refund, whichever you prefer.

Payment, gifts and offers

How can I pay?

By Visa, Mastercard, American Express, Maestro, Diners Club, Discover or UnionPay card, Apple Pay, Google Pay, Shop Pay, PayPal or Klarna. We take payment when you place your order.

Do I need an account?

No, you can check out as a guest. An account keeps your order history in one place.

Do you have offers?

Yes, and they apply on their own in your basket: 10% off your whole order from £80, 15% from £125 and 20% from £175. Discounts can't be combined, so you get the best one.

What's the free 3ml roll-on?

Join our email list through the sign-up on our site and we'll add a free 3ml perfume oil roll-on to your first order, hand-picked from the scent family you choose. It comes with your first purchase, as long as the order has at least one paid item. One per customer.

Do you do gift bags?

Yes. Tick "Add a gift bag" on any product page for £2 and choose white or black. A gift bag goes with a perfume, so add a scent too.

Do you sell gift cards?

Not at the moment.

Visit and contact

Can I try your perfumes in person?

Yes, at our stands in Westfield London, White City (first floor, opposite H&M) and Westfield Stratford City (ground floor, opposite Lush). Both are open Monday to Saturday, 10am to 9pm, and Sunday, 12pm to 6pm.

How do I get in touch?

Email our email address and we usually reply the same day, or message us on WhatsApp.

Still have a question?

We usually reply the same day.

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